Ad campaigns
I set up campaigns on Google Ads and Meta and look at how many enquiries they really bring, so the budget goes to the ones that pay off.
Google or Meta
Google Ads reaches people who are already searching for what you do. Meta, meaning Facebook and Instagram, reaches people who aren't looking for you yet, chosen by area, age and interests. Usually we start with one of the two, whichever makes more sense for you. On request I work on other platforms too.
Measure first
A campaign without measurement gets judged by eye. Before switching it on I set up conversion tracking: the contact form sent, the call from the site, the purchase. On your site this also means the cookie banner and Google's Consent Mode, which in Europe are required by law and by Google's rules.
The landing page
As a developer, I build the landing page myself: fast, with a short form. It often matters more than the ad.
Afterwards
I check the numbers often, especially in the first few weeks, drop the keywords and audiences that spend without bringing enquiries, and move the budget to what works. You pay the ad budget directly to Google or Meta, and the account stays in your name.