Veneto retail districts: 50% of business software, website and e-commerce

What it offers

The call belongs to the Veneto Region, uses EU regional development funds (PR FESR 2021-2027) and has EUR 10 million. The district's Promoter applies on Fondi.RVE, from 10:00 on 22 September 2026 to 12:00 on 12 January 2027, with a digital signature and a EUR 16 stamp duty. The agreement between the businesses is also signed by the Promoter and the town council.

When the window closes, the Region ranks the projects by priority points and funds them until the money runs out. Order of arrival matters only for the one-project-per-district rule.

• at least three businesses in the same district, with no shareholdings in each other;
• 50% on equipment, furniture, software, websites, building work and installations, 100% on the district's promotion and the Promoter's consulting;
• at least EUR 15,000 invested per business, and between EUR 15,000 and 40,000 of district promotion per project;
• project finished by 3 October 2028, expense report by 12:00 on 31 October 2028.

Each business also needs the natural disaster insurance required by law 213/2023, or a commitment to take it out before the grant is awarded.

What counts on the IT side

The software, websites and e-commerce heading covers, up to EUR 20,000 of spending per business:

• business software and 3D graphic design software;
• cloud or SaaS licences and services;
• design and build of websites and online shops, including rebuilding an existing site;
• SEO, digital marketing and content (text, photos, video) tied to the website or online shop.

Software maintenance, updates and support are excluded, as is Google Ads. The website or shop must be live when the expense report goes in, or the cost doesn't count.

The district's promotion, paid at 100%, also covers apps and online tools for the shops' offer, local marketplaces, online bookings and purchases, QR codes and information kiosks. They must serve the whole district: promoting a single shop is excluded.

What I do

For a shop in a district the job is usually one of two things: an online shop linked to the store's stock, or business software for orders, customers and bookings. I do them like this:

• an online shop or a website, live before the expense report;
• business software or the link between online shop and business software.

I write the quote with separate items, as the call asks. A second one from another supplier will be needed for comparison. If the district wants a local marketplace or online bookings for all its shops, I can prepare that too.

What I don't do

I don't file the application, act as Promoter or check the businesses' eligibility. This page summarises the call approved by regional resolution DGR no. 484 of 9 June 2026 and the Veneto Region's call page, as read on 9 November 2026. The call is the reference.

Frequently asked questions

Who can apply?

Groups of at least three SMEs in the same retail district, out of the 118 on the regional list, registered in the Companies Register. The local unit's ATECO code must be in retail, food service or some services: rentals, travel agencies, gyms, laundries, hairdressers and beauticians, funeral services, pet grooming, tattoo studios. You need premises open to the public inside the district: online-only sellers are excluded.

How many applications can a district have?

Only one: if more arrive, the first one filed counts. Before preparing the project, ask the Promoter or the town council whether a group is already working on one in your district.

How much does it pay?

50% of each shop's own costs, software and websites included, and 100% of the district's promotion and the Promoter's consulting. Each business must spend at least EUR 15,000 in total; a project gets at most EUR 150,000 on EUR 270,000 of spending. It is de minimis aid.

Can you be the supplier?

Yes. The call wants suppliers with a VAT number and a business activity that matches what they sell: mine is software production. It excludes anyone with shareholdings or family ties to the business, and for software and websites it asks for two quotes from independent suppliers, with a reason for the choice.

Read more

• The service: Online shops
• More pages like this: Italian grants and incentives for IT